Included in Local Domination and above
Branded mail that goes out at the moment it should, managed by us. The neighbors around the job you just finished. The visitor who never called. The customer whose birthday you would have missed. You do not touch any of it.
Cards and postcards are free · You pay postage at cost · No minimums
Because the inbox is full and the feed gets scrolled, and a physical card gets picked up, read, and left on the counter. That has not changed, and it has quietly gotten more true as everything else got noisier.
There is a second reason that matters more than most contractors realize. The best known name in a market wins more of everything. When homeowners recognize you, your ads convert better, your rankings earn more clicks, and your follow up gets replies instead of silence. Mail is the cheapest way to be recognized offline, which makes everything you do online work harder.
The cards and postcards themselves are free. You pay postage, at cost, with no markup from us. That is the whole cost of the channel.
The two plays
These do different jobs and most clients run both. One works off the jobs you are already completing. The other builds an audience anywhere you want to grow.
Give us the job address and the homes around it get a personalized postcard. Ten houses, a hundred, the whole street, your call.
Nothing builds local trust faster than a card that says we just helped your neighbor, because the proof is sitting in their line of sight. For a business doing visible work, this is how one job turns into the next three on the same street.
Goes out when the job is marked complete, so it lands while the work is still fresh in the neighborhood. Nobody on your end has to remember.
When you are not working off a job address, we build the list. Any neighborhood, ZIP, city, or radius you choose, then filtered down to the people most likely to hire you.
No minimums, which means you are done blanketing entire postal routes and hoping. You mail homeowners who own the kind of property that needs your work, not renters in an apartment block.
The quiet half
Winning a new customer costs several times what keeping one does. These are the touches every contractor means to send and almost none of them actually do, because there is always a job on.
A personalized card on the day, every year, for every customer in your database. It is a small thing that people remember for a surprisingly long time.
Seasonal cards that go to your whole list on schedule, designed and shipped for you. No December scramble, no list export, no trip to the post office.
Gratitude that lands a few days after your crew drives away, which is also the moment a happy customer is most likely to refer you if you give them a reason to.
A new client gets a short series that sets the tone for a long relationship instead of a single transaction.
Paired with LeadReveal™, someone who looked at your services and left can get a personalized postcard a few days later. See how LeadReveal™ works.
Customers you have not heard from in a season or a year get a reason to call you first instead of searching again and finding somebody else.
What actually goes in the mailbox
Every piece carries your brand and your return address, never ours. Merge fields put the recipient's name and street in the copy. Dynamic images swap the photo to match the service. A scannable code can send each recipient to their own landing page with their own offer.
Most orders ship the next business day, so a card triggered by Tuesday's job is in the mail before the week is out.
Several hundred personalized products, from a plain thank you card to a premium engraved gift for the customer who just referred you three jobs. You are not limited to one format, and we help you pick the right one for the moment.
Free applies to the cards and postcards. Gifts and premium products are priced individually, and we will always tell you the number before anything ships.
If your work is visible from the street, this is one of the highest return things you can run. Driveways, roofs, paint, landscaping, exteriors, anything a neighbor can see from their own front yard. The postcard is not really the ad. The finished job is the ad, and the postcard just makes sure the neighbors know whose it was.
If your work is inside the house, the neighborhood play matters less and the customer retention side matters more. Plumbing, HVAC, and electrical clients tend to get most of their return from the birthday, seasonal, and win back touches, because their business lives on being the one the homeowner calls again.
We will tell you which side of that you are on before you spend a dollar on postage.
Bring one recent job to a call. We will map the neighborhood, show you the card, and give you the real postage number before you decide anything.
